Last Updated: 28.09.2023

IMPORTANT NOTICE: PLEASE READ CAREFULLY BEFORE USING THIS WEBSITE

This Privacy Policy sets out how Llama Research LLP ("we," "our," or "us") collects, uses, discloses, and safeguards your information when you use our website and services. We are committed to maintaining robust privacy protections for our users in compliance with the Information Technology Rules under the IT Act, 2009, Digital Data Protection Act, 2023, Relevant Provisions of 'The Consumer Protection Act, 2019,' read in conjunction with 'The Consumer Protection (E- Commerce) Rules, 2020, and Google Guidelines for Privacy Policy. This policy applies to all visitors, users, and others who access the Service ("Users").

Section 1: Introduction and Scope

• Welcome to the Privacy Policy of Llama Research LLP ("Llama," "we," "us," or "our"). Your privacy is of paramount importance to us, and this document aims to be transparent about how we collect, use, and safeguard your information. The necessity for this Policy emanates from our unique services that are highly sophisticated and technologically advanced, dealing with research-backed, data-driven investment strategies, financial planning, artificial intelligence, deep learning, and portfolio allocation. This policy is in compliance with the Information Technology Rules under the IT Act, 2009, the Digital Data Protection Act, 2023, and adheres to Google's Guidelines for Privacy Policy. This document applies to all visitors, users, and others who engage with our services ("Users"). When you access or use our services, you consent to the collection, storage, and use of your personal information as described in this Policy. It's imperative to read this Policy carefully to comprehend your rights and our obligations

Section 2: Data Collection and Purpose

• At Llama, the services we offer necessitate the collection of an extensive range of your Personal Data. Given that we provide research-backed, data-driven investment strategies, it's crucial to highlight the types of data we may collect: these include but are not limited to your financial history, investment preferences, tax records, behavioral data, and risk tolerance assessments. We employ technologies such as artificial intelligence and deep learning in finance to enable services like dynamic asset allocation and equity factor models. This means the data collected serves not only to customize our services but also to add incremental alpha to your investments, thereby significantly enhancing overall performance. The comprehensive data collection is not an arbitrary process but is fundamentally integral to offering you a personalized and optimized investment experience.
  
  To avail certain services on our Website(s)/Mobile Application(s) of Llama, the User(s) may be required to provide certain information for the registration process that may include but not limited to :-
  a) your name,
  b) email address,
  c) sex,
  d) age,
  e) PIN code,
  f) credit card or debit card details,
  g) medical records and history,
  h) sexual orientation,
  i) biometric information,
  j) password etc., and/or your occupation, interests, and the like.
  
  We presumes adequate and lawful parental consent in case the Personal Information is shared by any user under the age of 18 (eighteen) years.
  
  The information as supplied by the User(s) enables us to improve our Website(s)/Mobile Application(s) of LLama Research LLP and provide back to the User(s) the most user-friendly experience. All required information is service dependent and Parthtech may use the above said User(s) information to maintain, protect, and improve our services (including advertising services) and, also for developing and providing other new services for our User(s).
  
  It is clarified that any information shall not be considered as sensitive in case it is freely available and accessible in the public domain or is furnished under the Right to Information Act, 2005 and any rules made thereunder or, any other law for the time being in force.
  
  The primary reason for gathering information is to improve our products, deals, services, website content and navigation.
  

Section 3: User Consent and Legal Framework

• Consent forms the cornerstone of our data collection, utilization, and storage process. By accessing or using our services, you expressly provide your consent for data collection and processing, as outlined in this Policy. The consent mechanism is structured to comply scrupulously with legal frameworks, including the Information Technology Rules under the IT Act, 2009, and the Digital Data Protection Act, 2023. We give you the option to withdraw your consent at any time, although it is crucial to note that doing so might hinder the quality of services you receive. Our services' complex nature, involving artificial intelligence, deep learning, and financial algorithms, relies heavily on data to function at optimal levels. As a result, withdrawal of consent may result in a less personalized and potentially less effective service offering. Nonetheless, your right to revoke consent stands sacrosanct and can be exercised through options provided within our platform or by contacting us directly.

Section 4: Security Measures and Compliance

• Security forms an inextricable aspect of our service delivery. Given the high-value, sensitive nature of financial and investment data, coupled with our use of cutting-edge technologies like artificial intelligence and deep learning, it becomes essential to employ robust, state-of-the-art security measures to safeguard your Personal Data. Our security infrastructure is in full compliance with international cybersecurity standards, the Information Technology Rules, IT Act, 2009, and the Digital Data Protection Act, 2023. It involves multiple layers of physical and electronic security, including data encryption, secure data transfer protocols, firewalls, and intrusion detection systems, among others. Our compliance with such high standards of security is aimed not just at fulfilling legal obligations but also at earning and maintaining the trust you place in us for your investment and financial planning needs.

Section 5: Third-Party Involvement and Data Sharing

• In the provision of our highly specialized and sophisticated services that involve research-backed investment strategies and the use of artificial intelligence and deep learning, there may be instances where we engage with third-party organizations. These could include data analytics companies, investment research firms, and technology service providers, among others. It's vital to note that any third-party engagement undergoes a stringent vetting process, which ensures compliance with data protection and privacy laws, notably the Digital Data Protection Act, 2023. Llama may share the sensitive Personal Information to any third party including Government Bodies / Government agencies / Government authorities / Service Provider / Alliance Partner without obtaining the prior consent of the User(s) in the following limited circumstances:


1. When it is requested or required by law or by any court or governmental agency or authority to disclose, for the purpose of verification of identity, or for the prevention, detection, investigation including cyber incidents, or for prosecution and punishment of offences. These disclosures are made in good faith and belief that such disclosure is reasonably necessary for enforcing the Privacy Policy and Terms of Use and also, for the purpose of complying with the applicable laws and regulations during relevant time.


2. Llama proposes to share such information within its group companies/affiliated companies and officers and employees of such group companies/affiliated companies for the purpose of processing Personal Information on its behalf. We also ensure that these recipients of such information agree to process such information based on our instructions and in compliance with this Privacy Policy and Terms of Use also published at our Website(s)/Mobile Application(s) of Llama . The said group companies/affiliated companies also ensure that the Personal Information shared with them is not transferred to any third party, except as provided under this clause.


3. Llama may use third-party advertising companies to serve ads when the User(s) visit our Website(s)/Mobile Application(s) of Llama. These companies may use Personal Information (non-sensitive personal information only) about the User(s)'s visit to our Website(s)/Mobile Application(s) of Llama and other third party websites in order to provide advertisements about goods and services of interest to any particular User(s).


4. Llama shall transfer information about the User(s) in case it is acquired by or merged with another company.

Section 6: User Rights and Data Control

• Your rights in relation to your Personal Data are of utmost importance and are strictly upheld in alignment with existing legal frameworks, including the Digital Data Protection Act, 2023. You have the right to access your data, request corrections, limit the extent of data processing, or even opt for data portability. Given our business model's complexity involving personalized investment planning and portfolio allocation, having accurate and updated data is in both parties' best interests. The mechanisms to exercise these rights are designed to be user-friendly and are accessible from within our platform, as well as through direct contact with us. We commit to prompt action upon receiving requests concerning your data rights, substantiating our ethos of empowering users in their financial planning and investment endeavors. On our end we take steps such as :


1. We make good faith efforts to provide our User(s), as and when requested by such User(s), with access to their Personal Information and shall further ensure that any Personal Information or sensitive personal data or information found to be inaccurate or deficient shall be corrected, modified or amended as feasible, subject to any requirement for such Personal Information or sensitive personal data or information to be retained by law or for legitimate business purposes.


2. We ask to each individual User(s) to identify themselves and the information requested to be accessed, corrected or removed before processing such requests, and we may decline to process requests that are unreasonably repetitive or systematic, require disproportionate technical effort, jeopardize the privacy of others, or would be extremely impractical (for instance, requests concerning information residing on backup tapes), or for which access is not otherwise required.


3. In any case where we provide information access and correction, we perform this service free of charge, except if doing so would require a disproportionate effort.


4. Upon receiving a specific request coming from any of the User(s), we may ensure that Personal Information in relation to such User(s) is deleted from our database as also from the third-party cloud service providers.


5. Because of the way we maintain certain services, after you request for deletion of your Personal Information, residual copies may take a period of time before they are deleted from our active servers and may remain in our backup systems for a certain period of time.

Section 7: Cookies and Tracking Technologies

• Our website employs cookies and other tracking technologies to enhance user experience and service delivery. These technologies collect data related to your browsing habits, interaction with our services, and preferences. The purpose behind using cookies and tracking technologies is to offer a personalized investment experience, improve our services, and contribute to our research-backed, data-driven investment strategies. This approach aligns with Google's Guidelines for Privacy Policy, which recommends the use of cookies to improve user experience. Importantly, all tracking technologies are compliant with the Information Technology Rules, IT Act, 2009, and the Digital Data Protection Act, 2023. You have the option to disable cookies through your browser settings, although this could affect the functionality and the personalized services that we provide. We aim to strike a balance between technological efficiency and legal compliance, ensuring that your data is treated with the utmost respect and integrity.

Section 8: Amendments and Policy Updates

• Changes in law, technology, and our own services often necessitate amendments to our Privacy Policy. We reserve the right to update or modify this policy to remain compliant with legal requirements and reflect new data collection practices. Any changes made will be communicated through an updated version of this Privacy Policy on our website. We strongly encourage you to review this Policy regularly to stay informed. This provision is particularly important given our services' evolving nature that incorporates advanced technologies like artificial intelligence and deep learning. Amendments will always be in line with the Information Technology Rules under the IT Act, 2009, and the Digital Data Protection Act, 2023, thus maintaining the policy's legal robustness. The amended policies will be effective upon their posting on the website, and continued use of our services post-amendment will imply your consent to the updated terms.

Section 9: Jurisdiction and Governing Law

• The jurisdiction for any disputes arising out of or in connection with this Privacy Policy and your use of our services will exclusively fall within the purview of the courts located in India. This Privacy Policy is drafted, interpreted, and governed by the laws of India, including the Information Technology Rules under the IT Act, 2009, and the Digital Data Protection Act, 2023. Given the intricate nature of our services, which involve complex algorithms and technologies such as artificial intelligence and deep learning, it is essential for us to have a coherent and unambiguous legal framework to resolve any potential disputes. By agreeing to this Privacy Policy, you explicitly accept the jurisdiction and governing law, thereby eliminating any uncertainty that may arise in case of legal proceedings, be it in matters of data protection or service disputes.

Section 10: Contact Information and Grievance Redressal

• In line with statutory requirements and our commitment to transparency and user engagement, we have established a mechanism for grievance redressal. If you have any questions, concerns, or complaints about this Privacy Policy, or if you wish to exercise any of your statutory rights, please contact our designated Grievance Officer at the following email id: support@llamaresearch.in. The contact details will be conspicuously provided on our website and platform. All grievances will be acknowledged within 48 hours and aimed to be resolved within a reasonable time frame, as specified in the Digital Data Protection Act, 2023. This grievance redressal mechanism serves to underscore our commitment to user satisfaction, trust, and legal compliance, while functioning in an ecosystem that engages with highly sensitive financial data and employs advanced technological frameworks.